Ad serving applications alternative to openx

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10 Best Openx Alternatives and Competitors List of - Blognife

Adzerk Blog. OpenX Ad Server Alternatives. So, what happened? So, what should OpenX ad server users do?

What is an Ad Server?

But it won't be ideal for everyone, depending on what one is looking for: You'll have instant access to AdSense Google's ad network , AdX their ad exchange , and many other programmatic integrations Not ideal: Google Ads Manager is easy to implement, and the learning curve is not steep. You could get something going in hours Not ideal: Building your own ad server could take a while, requires engineers, and involves continual maintenance Cost Depends: Free for anybody with fewer than 90MM monthly impressions. Costs increase rapidly for larger users Depends: At very high volume may be cheaper than paying a third-party ad server, but there are hidden costs around engineering time, server costs, and more Fast, server-side ad calls Not ideal: JavaScript-based, which slows down page speeds and makes it difficult to do ad serving for non-standard content like podcasts, emails, VR, etc Ideal: Employing server-side ad calls with your internal ad server 1 speeds up page load times and 2 enables seamless integration with your CMS Native ads or sponsored listings Not ideal: GAM was never designed for eCommerce sponsored listings or fully integrated native ads, which usually require CMS integration and ad server white-labeling Ideal: Since you're building the system with your content in mind, you can have the ad experience be as native to organic content as possible Data Management Platform Not ideal: You can build your own database for incorporating user-level information in ad targeting White-labeled, self-serve ad platform Not ideal: Design the platform with your branding, domain, and CSS - as well as integrate it with any user portals you already have Programmatic campaign management Not ideal: Automate the entire campaign process by connecting it to an internal UI, vendor dashboard, etc Can you please summarize that for me?

Google Ads Manager is best for companies that: Need to migrate to a new ad server ASAP with as little work as possible Rely on programmatic ads for most of their revenue Used OpenX's ad server to serve standard banner units Don't have access to engineering resources Building your own ad server is best for companies that: Like this article? Posted by Chris Shuptrine. Ad Tech Insights Get free insights into emerging ad tech trends - including header bidding, Ads.

Best Ad Serving Platforms: DFP vs OpenX vs Others

About Adzerk Adzerk's APIs make it easy for engineers and PMs to quickly design, build, and launch a fully-customized, server-side ad server. The Hidden Costs of Building Your Own Ad Server Ad server design can come with unforeseen costs that make building one from scratch difficult and expensive. Their pricing is straight forward and the service is feature rich. This one is suitable for both small and large publishers.

This ad server platform has a lot of features at a reasonable price.


AdButler has been in the ad serving business for over 14 years now. They have extremely fast ad delivery and can handle custom ads of all formats. AdButler is a good choice for both small and large publishers. Small publishers can take advantage of the scalability this ad delivery platform offers.

Make sure you add this to your list of hosted services to try. It is aimed at ad networks and agencies but works just as well for publishers and advertisers. For medium to large publishers with multiple domains to manage and an ops team at hand , Epom is definitely worth a shot. Here are the most popular self-hosted ad server platforms. Revive Adserver is a free and open source ad serving script. It has a long history and has gone through several name changes.

Its last name was OpenX Source. Even with all its bugs it still remains as a popular choice. This script was originally a fork of phpAds called phpAdsNew. Who knows how many more name changes are in store for this script.

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Just be prepared to dedicate an entire server to its use. Zedo was founded as early as and was one of the first companies to implement the self-service advertising module in multiple languages. Even today, it features one of the best direct sales tools in the market. Besides being one of the oldest ad serving tools and the biggest independent solutions still in use, Zedo provides a long list of features for publishers. Click here for more information about the features Zedo provides.

AOL owned company, AdTech, is geared towards larger publishers and might include a learning curve that is tough for small-medium sized publishers. The adtech ad server is designed as a unified programmatic solution set to help users generate the most from their ad inventories across any channel. Currently, clients in over 74 countries are being served by the platform.

When choosing to implement AdTech by AOL, you can expect features such as real-time campaign performance monitoring, specialized inventory management for profit maximization, customized reporting and more. The Broadstreet ad server is best suited for small-medium sized businesses, local news and magazine styled sites which focus on direct sales.

  • Hosted vs Self-Hosted Ad Servers.
  • Your Answer!
  • Revive Adserver.
  • For niche publishers, Broad Street could be the perfect fit. They help their clients provide as much value possible to advertisers thereby improving efficiency and overall performance. With the Broad Street platform you can expect ease of use little additional learning curve for previous DFP or OpenX users , automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard and even a white labeling option. Click here for more information about Broad Street.

    Ad Gear is an ad tech solutions company that provides publishers with a range of services such as ad serving, RTB, analytics, DSP and more.

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    • The Ad Gear team is highly responsive and stays up to date on any industry trends while continuously improving their products and preventing fraud. Click here to find out more about Ad Gear.

      Top OpenX Ad Server Alternatives

      Aerserv is a mobile-focused monetization company that was recently acquired InMobi, a global advertising platform. Aerserv is an excellent option for mobile publishers as they aim to differentiate themselves from competitors with state of the art technology focused on mobile and app publishers. Furthermore, each client that joins Aerserve becomes a close partner as their goal is to build long-term relationships with their clients serving every need possible.

      They help publishers with every step of the process from setup to monetization and provide regular support afterward. Click here to learn more about Aerserve and its product offerings. When looking through our list of ad servers, keeping your individual needs in mind is very important. Many of the companies listed above have different specialties and features. Some are aimed at small-medium sized publishers while others cater only to premium websites and are even powered by giants such as Google and Facebook.

      For more technical advice, be sure to contact the MonetizeMore support staff to get answers to any other ad optimization, DFP or Ad Exchange-related questions. At MonetizeMore, we help publishers get more revenue from their existing ad inventory. The above 8 ad servers are a good start to narrow down the best-fit ad server for your business.

      However, choosing the right ad server requires a customized analysis and recommendation from an expert. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases. AdGlare is a scalable ad server in the cloud, both for publishers and advertisers.